Jan 30, 2009

Being Green by Investing in Green Business

Supporting and promoting eco-friendly life is one of my life passion. So I've been trying to learn issues and solutions related to global warming and energy security (I have another blog, ecolistic life, that chronicles what I've been learning), and it was when I was going through different books about going green that I found Billion Dollar Green Profit from The Eco Revolution.

This book is really about how we can take advantage of our growing green needs by investing in the companies that are positioned well to meet such needs - It's written for investing purpose, not for fighting the climate change. However, the book was insightful to provide investors' point of view on this "eco revolution"; what are involved and how they work.

Specifically, the book can educate you on the following points:
  • Some of the major issues around global warming and energy security
  • Types of businesses that provide products and services to address those issues
  • Explanation about technologies and processes utilized, and their advantages and disadvantages
  • Specific names of companies positioned well to grow with this green momentum

So even though the book isn't really about how to be green, it provides a very good overview of what technologies/processes are being used or developed, how money is flowing in to each area, which company or technologies are viewed as promising, etc. In a way this knowledge can be used to be green - by investing in a company that can drive eco-solutions AND positioned well in the market.

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